Market Research & Consumer Insights

What Are the Rules for Measuring & Managing Customer Emotion?

What Are the Rules for Measuring & Managing Customer Emotion?

Sara Wilson

Customer emotions drive every purchase decision your business faces. Understanding how customers feel about your brand is no longer just ...

How Will Consumer Confidence Impact Spending 

How Will Consumer Confidence Impact Spending 

Sara Wilson

Consumer confidence is at the heart of every economic forecast. American consumers face a complex landscape of shifting policies, technological ...

What are the Best Marketing Strategies to Grow any Business?

Josphine N.

Growing a business isn’t just about having a great product or service anymore. The marketplace has become increasingly competitive, and ...

Why Is a Good Customer Journey the Best Marketing Strategy?

Why Is a Good Customer Journey the Best Marketing Strategy?

Josphine N.

Ever wonder why some companies crush their competition while others struggle to stay afloat? After working with hundreds of businesses, ...

Tips for Improving Google Ads' performance

What are the Tips for Improving Google Ads’ performance?

Josphine N.

Are you struggling to get the results you want from your Google Ads campaigns? You’re not alone. Many businesses pump ...

Why is the Voice of the Customer Important

Why is the Voice of the Customer Important

Josphine N.

Have you ever wondered what your customers are thinking? I’m not talking about those polite smiles when they check out. ...